China Embroidery Machine Successfully Enters the High end Market

Since COVID-19, although China's embroidery machine market has been affected by factors such as sea transportation and the huge size of machines, overseas order transfer, and so on, Chinese enterprises have never stopped, constantly improved and innovated, and automated and intelligent product technologies have made considerable progress. Through the exhibition of IGM2022, Chinese embroidery machine products that have been separated for three years have further gained the attention and recognition of Türkiye users.

New products and technologies have driven China's embroidery machines to enter the high-end level in an all-around way. The embroidery products have been improved. The flat embroidery speed of the cutting machine can reach a stable working speed of 1000~1200 turns, and the efficiency is higher than that of similar embroidery machines; The towel mixed embroidery machine has higher efficiency and better embroidery products; The multi-color gold sheet device supporting 8~12 gold sheets can meet the requirements of multi-color sequin embroidery development; The appearance of bead scattering device has stimulated the demand for wedding dress processing in Türkiye, and other embroidery machines are still unable to meet it; Automation, intelligent functions, and special embroidery plate technology are highly compatible with users in Türkiye, leading similar devices in the market. These technological and product advantages further enhance the competitiveness of Chinese embroidery machines. More high-end users in Türkiye have begun to reposition and choose Chinese computerized embroidery machines. Chinese embroidery machines have won the historical opportunity to develop into the high-end market.

At present, China's embroidery machine has ushered in new opportunities, but it is also necessary to carefully study the market segmentation and overcome the product hot spots and technical difficulties according to user needs. Judging from the current popular embroidery machine models in Türkiye, they are mainly divided into four types of processing models: garment cloth pieces, lace, wedding dress, and home textile:

◆Garment cloth pieces: The mixed embroidery machine with a flat embroidery machine and flat embroidery towel shall be used, and the laminated gold sheet device shall be equipped as standard. At present, the popular motor-slicing devices in China, India, and Pakistan are not accepted in the Türkiye market. The traditional laminating device for presser foot slicing is still popular in the local area. The number of machine heads is between 18 and 24, and the frame size is small, all of which are embroidered with a cloth.

◆Lace processing: We usually use super multi-head large format embroidery machines, which are equipped with rope embroidery devices as standard, and the number of heads is about 60~130.

◆Wedding dress processing: the model is similar to the domestic Keqiao wedding dress model, multi-color loose bead embroidery device, and a bead stack mixing device.

◆Home textile processing: traditional flat embroidery machines are mainly used in the local area and large-area crosshead embroidery machines.