Analysis of sewing machine consumers

We try to analyze buyers' purchase considerations from 2 types of domestic sewing equipment consumer groups. the first category is high-end consumers who focus on quality, such as some large and medium-sized garment factories, government agencies, high-end garment producers, etc; one in the middle and low-end consumers who pay attention to the applicability, such as some small garment factories, family workshops, producers of middle and low-grade clothing, etc. different consumers have different demands for sewing machines.

◆First of all, middle and high-end consumers do not look at their appearance but at their strength. in this era of valuing beauty, the suppliers of high-value equipment seen in major exhibitions and website publicity platforms emerge in endlessly. When equipment is really selected, most buyers of medium and high-end sewing equipment will make field visits to the factory and pay more attention to whether the equipment manufacturer has a special R & D team and a professional after-sales service team. the total amount of sewing equipment purchased by middle and high-end consumers is generally large, and it is a one-time expenditure. Therefore, they pay more attention to the brand awareness, quality, service life, and production efficiency of the sewing equipment manufacturer.

◆Second, middle and low-end consumers are more focused on applicability. middle and low-end consumers are more price-sensitive when purchasing equipment due to their limited scale, therefore, for the needs of production, they will be more concerned about whether the sewing equipment purchased is practical and can meet their own needs at the current stage. They do not pay as much attention to the brand and the strength of manufacturers as the middle and high-end.

◆Thirdly, the preference of the sewing workers for the equipment is also an important factor that affects the buyers' judgment of "good sewing machines".Sewing machines are mainly provided for sewing workers. Whether they have a good sense of experience and are willing to use them continuously will also affect the judgment of buyers.

◆Finally, high quality and low price are the key factors in the choice. Which attribute of sewing equipment can attract buyers most? Quality? Or the price? Or efficiency? The answers may be varied. After all, this is related to everyone's purchasing view.

However, in the eyes of purchasers, "cost performance" is undoubtedly the key factor for them to consider whether to purchase. The larger the purchase volume, the more important "cost performance" is. After all, everyone wants to buy good goods of high quality and low price.

Cost performance is a comprehensive consideration of the performance, quality, and price of sewing equipment when consumers purchase sewing equipment. High-cost performance sewing equipment is most favored by both middle and low-end consumers.

Based on the purchasers' pursuit of cost performance, more sewing equipment enterprises have also begun to take cost performance as a sales breakthrough, and have produced more sewing equipment for the industry that can effectively replace labor, significantly reduce production costs and improve benefits.