Who decides whether a sewing machine is good or not?
Manufacturers and merchants?
None of them.
There are as many different experiences as there are customers.
So, Good or bad, the customer said it!
The evaluation of a sewing machine depends not only on the refinement of raw materials, the production process, and the strength of the manufacturer but also on the customer's use experience.
If a product has an impeccable appearance, but it is not the effect that the customer wants to use, then the product is not good." The customer is God", which is the view of salespeople in almost all industries.
Generally, manufacturers of sewing equipment do not directly sell products to end-users. Therefore, sellers of sewing machines generally refer to dealers of various sewing equipment. So, what kind of group are the dealers? Many people don't know much about the dealers, most of whom are just salespeople. the dealer may just be a middleman, a small boss, a freight forwarder... Even most of them have no concept. They just know that they are out of stock and need to go to the dealer.
In fact, dealers are a huge group, which is spread all over large, medium, and small cities in China. Dealers are not only customers of sewing machine manufacturers, but also equipment suppliers of clothing, shoes, and hats, luggage manufacturers. They act as a bridge between upstream and downstream. Therefore, both manufacturers and end customers rely on dealers to a certain extent.
It is precisely because of this irreplaceable dependence that dealers know more about customer preferences than manufacturers, and can also feedback more practical and effective market information to manufacturers. As the current sewing equipment market is a buyer's market, the buyer's demand and preference for sewing equipment will be the basis for dealers to select sewing equipment. In order to win more customers, dealers will choose brands and products that are more favored by customers, most of these products have the characteristics of large sales volume and large profit margin.
Among the sewing equipment, Lockstitch Sewing Machine, overlock sewing machine, and interlock sewing machine are the products most used by downstream users. They are also products with a large sales volume and wide range, and they are also the products favored by customers. It is understood that at present, their market has been in a saturated state. Therefore, in order to survive, dealers only have to segment users and further in-depth distribution, so as to deeply understand the needs of users and occupy a place in the highly competitive market. It is not difficult to understand why dealers judge whether the sewing equipment is good or not based on the principle of "Customer is the key".
In addition to lockstitch, overlock, and interlock sewing machines, end-users prefer "high precision and new" products that bring high efficiency and a high degree of automation, that is, products that will bring high profits to dealers. the customer's demand is always the key that the dealer should pay attention to. End users in different regions need different types of products, and enterprises of different sizes need different degrees of sophistication in sewing equipment. Therefore, dealers pay attention to different user needs.
For example, some brands of "high-precision and new" sewing equipment are popular in large garment enterprises in Jiangsu, Zhejiang, and Shanghai, so they think these products are good; Some small-scale enterprises, due to limited conditions, are more suitable for second-hand sewing equipment. Second machines have become "good sewing machines" in their minds.
To sum up, as far as the dealer is concerned, how to judge whether the sewing machine is good or not is up to the customer.
