Improve The Competitiveness Of The Sewing Equipment Industry

The sewing equipment industry in China has gone through the development stage from small to large, from weak to strong, from processing and assembly to mass production, and from follow-up development to the formation of independent intellectual property rights. Enterprises have also gone from blindly increasing production capacity to the advanced stage of "brand building".However, some experts pointed out that there are some outstanding contradictions in the development of China's sewing equipment industry. Homogeneity and low-price competition of products reduce the profit level and make it difficult to enter the high-end market. The EU's various prohibitions on mechanical and electrical products will also become an obstacle to China's exports (at least, it will cause an increase in production costs). Experts in the industry pointed out that in order to achieve sustainable development and overcome the pressure from abroad, the industry must pay attention to three aspects.

First of all, sticking to quality first is the foundation of enterprise development. The large supply of domestic sewing equipment is ordinary flat, overlock, and interlock sewing machines or those with computers, and the profits of these types of machines are less than 10%. Therefore, enterprises focus on how to reduce costs rather than improve quality. Little did they know that the result of winning customers with low prices was to lose customers.

Secondly, the understanding of how to form core competitiveness or even what is core competitiveness needs to be improved. To put it simply, core competitiveness is irreplaceable and cannot be duplicated. In addition to intellectual property rights, material and human resources are also core competencies. However, due to the unreserved use of resources by enterprises, this advantage is being lost. Inevitably, the low price is also competitive, which should be reflected in smart saving or substitution rather than the sacrifice of product function and reliability.

Third, a brand building needs to be strengthened. A brand is a cultural category, specifically the emotional bond between products and consumers. The connotation of the brand can be summarized as "familiarity", "trust" and "being respected", that is, customers' consumption is implemented in the mysterious focus of "willingness" and "value for money".Although the hard indicators of the products can not be ignored, "the fragrance of wine is also afraid of a deep alley", it can be seen that it is very important to further strengthen the brand construction.